We were back at the 7th edition of the Ethereum Community Conference (ETHCC), Europe’s largest Ethereum gathering.
As a sponsor, we showcased our platform alongside major projects from the Ethereum Foundation and other top-tier players. Our booth, centrally located in the main area, drew significant attention with interactive elements like a prize wheel for swag.
Contact Collection: Attendees scanned a QR code to spin the prize wheel, completing a form with their profile information. This approach yielded 500 leads of builders, investors, and marketers. We plan to follow up with these contacts, sharing relevant topics such as r3ach (the Privacy Pass B2B service for partners) and grants. Additionally, we distributed 300 flyers highlighting the benefits of iExec and our incentive programs.
Talks and Workshops:
#DeCC: A new movement with diverse value propositions, with the objective to offer the ecosystem a deeper understanding of privacy in Web3. iExec Dev Tools facilitate easier building with Confidential Computing and DeCC. It empowers data owners to decide how their data is protected, used, and who benefits from it.
Collaborators: iExec’s participation at ETHCC reinforced our position as a leader in DeCC within the Web3 space. The high engagement and quality contacts demonstrate growing interest and recognition of iExec’s innovative solutions. We are excited to build on this momentum and continue driving adoption and collaboration within the Ethereum community.
iExec is enhancing its marketing strategy to target user privacy and developer accessibility. Our approach includes educating new developers to help them navigate and leverage the iExec platform effectively, boosting visibility, and keeping our holders well-informed. This strategy aims to foster broader adoption and deepen engagement across the board.
More Marketing Campaigns and SEO Strategy: We are launching dynamic marketing campaigns to amplify visibility and engage a broader community. Our multifaceted strategy includes YouTube Ads with developer testimonials, targeted ads on developer-centric platforms, and a revamped SEO strategy supported by informative articles. Additionally, we are enhancing our website for better user experience and search engine visibility.
These initiatives reflect our dedication to growing the iExec ecosystem, enhancing platform accessibility and efficiency, and fostering broader adoption and deeper engagement within the Web3 space.
New Hires: Expanding the Marketing Team: We are excited to announce that the head of marketing has made multiple new hires to expand our marketing team. Carmen joins us as the Content Marketing Strategy Lead, Matthieu as the Product Marketing Manager, and Tina as the Communication Manager. Additionally, we are bringing on external copywriters to support our ambitious SEO strategy and content production efforts.
We are highlighting the new dev tool module DataProtectorSharing at upcoming hackathons like ETHRome, ETHLisbon, and Encode. Developers can propose and work on projects using DataProtectorSharing, with funding and support for their innovative solutions. Join us at these events and participate in our bounty program to help advance the platform and explore new opportunities in data protection and monetization within the Web3 space.
